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THE DESIRE FOR CERTAINTY

THE DESIRE FOR CERTAINTY from SITA

3100 Cumberland Boulevard Suite 900 Atlanta, GA 30339

Company Profile
Whether we are travelers embarking on a flight, or part of the air transport community daily running the world’s airlines and airports, we all strive for predictability and control. This report examines the opportunities and challenges to achieving more certainty over the end-to-end aviation journey.

Today airlines and airports are focusing on technologies that will make them more responsive to issues in their operations, thereby improving their performance and the services they provide to customers. The 2016 Airline and Airport IT Trends Surveys reveal that predictive tools using artificial intelligence are likely to be adopted over the coming five or ten years. However a few front runners are already trialing predictive modeling, machine learning, and data mining. These efforts are mainly focused on initiatives that will provide their passengers with more relevant information about their journey and to create more seamless and/or personal services.
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